Talking about the power of a reset, and answering a listener question about how to handle "no" and think of it as redirection.

SOCIAL
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@hurdlepodcast
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ASK ME A QUESTION: Email hello@hurdle.us to with your questions! Emily answers them every Friday on the show. 

Talking about the power of a reset, and answering a listener question about how to handle "no" and think of it as redirection.
SOCIAL <a href="https://www.instagram.com/emilyabbate">@emilyabbate</a> <a href="https://www.instagram.com/hurdlepodcast">@hurdlepodcast</a> <a href="https://www.instagram.com/iheartwomenssports/?hl=en">@iheartwomenssports</a>
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Hurdle is where real stories meet next-level ambition. Host, veteran journalist and coach Emily Abbate, interviews the most inspiring women in sports and wellness, peeling back the curtain on their journeys through vulnerable, deep conversation. Learn the secrets to their success, including the grit, glory, and crucial mindset lessons that help her level-up. Each conversation, a powerful reminder that we get to overcome, and embrace each hurdle to live happier, healthier, more motivated lives. New episodes every Tuesday and Friday.

Hurdle is where real stories meet next-level ambition. Host, veteran journalist and coach Emily Abbate, interviews the most inspiring women in sports and wellness, peeling back the curtain on their journeys through vulnerable, deep conversation. Learn the secrets to their success, including the grit, glory, and crucial mindset lessons that help her level-up. Each conversation, a powerful reminder that we get to overcome, and embrace each hurdle to live happier, healthier, more motivated lives. New episodes every Tuesday and Friday.

Hurdle with Emily Abbate

Hurdle is where real stories meet next-level ambition. Host, veteran journalist and coach Emily Abbate, interviews the most inspiring women in sports and wellness, peeling back the curtain on their journeys through vulnerable, deep conversation. Learn the secrets to their success, including the grit, glory, and crucial mindset lessons that help her level-up. Each conversation, a powerful reminder that we get to overcome, and embrace each hurdle to live healthier, happier, more motivated lives. New episodes every Tuesday and Friday.

Hurdle is where real stories meet next-level ambition. Host, veteran journalist and coach Emily Abbate, interviews the most inspiring women in sports and wellness, peeling back the curtain on their journeys through vulnerable, deep conversation. Learn the secrets to their success, including the grit, glory, and crucial mindset lessons that help her level-up. Each conversation, a powerful reminder that we get to overcome, and embrace each hurdle to live healthier, happier, more motivated lives. New episodes every Tuesday and Friday.

5-MINUTE FRIDAY: On Choosing Hope When You're Tired

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/ca0944ed-f627-4d59-87e1-b3e200231955/transcript

In this episode of Hurdle, Emily sits down with Erika Gabrielli, the Vice President of Global Marketing at HOKA. Erika shares the story of HOKA’s meteoric rise from a niche ultra-running brand to a $2 billion global powerhouse. She delves into the importance of brand authenticity, the power of listening to the community, and why "maximalism" in footwear is about more than just aesthetics—it's about performance and comfort.

Erika also opens up about her professional journey, offering tactical advice for those looking to break into the sports industry, the importance of trusting your intuition, and how she balances the demands of a high-profile executive role with being a mother.

IN THIS EPISODE
The Evolution of "Maximalism": Erika traces HOKA's journey from being "counter-culture" in a minimalist era to leading the industry with its focus on solving the problem of running downhills faster.
Scaling with Soul: How the brand reached its $2 billion revenue milestone while maintaining core values like curiosity and inclusivity.
Marketing via Experience: Why Erika believes experiential marketing is the most powerful tool for building emotional connections and lasting memories with consumers.
Co-Creation over Control: Shifting the marketing narrative from "talking at people" to "world-building" alongside the running community.
Career "Harmony": Erika's perspective on rejecting the myth of work-life balance in favor of finding a daily "harmony" that allows for both professional leadership and motherhood.

QUOTABLE MOMENTS

On Marketing & Community
"It’s not about controlling the narrative ... it’s much more about embracing that idea of co-creation. It’s a shift from talking at people to being in a space where we’re doing more world-building."
"In terms of greatest brand building, it comes from an experience because it evokes a memory ... that memory evokes emotion, and that’s what always is going to bring people back to a brand."
"The work is never done. We can talk about ourselves all day long, but if it's not directly drawn to that consumer insight and how we're solving problems for them, it's not going to pass the bar."

On Leadership & Intuition
"The paranoid survive. You're always looking around corners to where there's opportunity but also where there's risk. Part of that to me is also tied to trusting your intuition."
"It's not always the loudest voice in the room, it's not always the most senior voice in the room that is sharing the right paths or the right ideas."
"The only person that's truly going to bet on you is you. Have the inner confidence to know that. You won't know until you try, and sometimes you won't know until you fail and you try again."

On Life "Harmony"
"I stopped looking for balance a few years ago. I think it's unrealistic. I switched my language into finding harmony. Harmony is about the acknowledgment that I’m not going to be perfect at all the roles I have to play, and that’s okay."

MENTIONED IN THIS EPISODE
Hoka Cielo X1 3.0

SOCIAL
Erika on LinkedIn
@emilyabbate
@iheartwomenssports

JOIN: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠The Daily Hurdle IG Channel⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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ASK ME A QUESTION: Email hello@hurdle.us to with your questions! Emily answers them every Friday on the show. 

Listen to Hurdle with Emily Abbate on the iHeartRadio app, Apple Podcasts, or wherever you get your podcasts.

In this episode of Hurdle, Emily sits down with Erika Gabrielli, the Vice President of Global Marketing at HOKA. Erika shares the story of HOKA&rsquo;s meteoric rise from a niche ultra-running brand to a $2 billion global powerhouse. She delves into the importance of brand authenticity, the power of listening to the community, and why "maximalism" in footwear is about more than just aesthetics&mdash;it's about performance and comfort.
Erika also opens up about her professional journey, offering tactical advice for those looking to break into the sports industry, the importance of trusting your intuition, and how she balances the demands of a high-profile executive role with being a mother.
IN THIS EPISODE
<ul>
<li>The Evolution of "Maximalism": Erika traces HOKA's journey from being "counter-culture" in a minimalist era to leading the industry with its focus on solving the problem of running downhills faster.</li>
<li>Scaling with Soul: How the brand reached its $2 billion revenue milestone while maintaining core values like curiosity and inclusivity.</li>
<li>Marketing via Experience: Why Erika believes experiential marketing is the most powerful tool for building emotional connections and lasting memories with consumers.</li>
<li>Co-Creation over Control: Shifting the marketing narrative from "talking at people" to "world-building" alongside the running community.</li>
<li>Career "Harmony": Erika's perspective on rejecting the myth of work-life balance in favor of finding a daily "harmony" that allows for both professional leadership and motherhood.</li>
</ul>
QUOTABLE MOMENTS
On Marketing &amp; Community
<ul>
<li>"It&rsquo;s not about controlling the narrative ... it&rsquo;s much more about embracing that idea of co-creation. It&rsquo;s a shift from talking at people to being in a space where we&rsquo;re doing more world-building."</li>
<li>"In terms of greatest brand building, it comes from an experience because it evokes a memory ... that memory evokes emotion, and that&rsquo;s what always is going to bring people back to a brand."</li>
<li>"The work is never done. We can talk about ourselves all day long, but if it's not directly drawn to that consumer insight and how we're solving problems for them, it's not going to pass the bar."</li>
</ul>
On Leadership &amp; Intuition
<ul>
<li>"The paranoid survive. You're always looking around corners to where there's opportunity but also where there's risk. Part of that to me is also tied to trusting your intuition."</li>
<li>"It's not always the loudest voice in the room, it's not always the most senior voice in the room that is sharing the right paths or the right ideas."</li>
<li>"The only person that's truly going to bet on you is you. Have the inner confidence to know that. You won't know until you try, and sometimes you won't know until you fail and you try again."</li>
</ul>
On Life "Harmony"
<ul>
<li>"I stopped looking for balance a few years ago. I think it's unrealistic. I switched my language into finding harmony. Harmony is about the acknowledgment that I&rsquo;m not going to be perfect at all the roles I have to play, and that&rsquo;s okay."</li>
</ul>
MENTIONED IN THIS EPISODE <a href="https://rstyle.me/+Gf6ME-5so78xrlJ2-TgXkw">Hoka Cielo X1 3.0</a>
SOCIAL <a href="http://linkedin.com/in/egabrielli">Erika on LinkedIn</a> <a href="http://instagram.com/emilyabbate">@emilyabbate</a> <a href="http://instagram.com/iheartwomenssports">@iheartwomenssports</a>
JOIN:&nbsp;<a href="https://www.instagram.com/channel/AbaSpMJZ0k0nuExh/">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠The Daily Hurdle IG Channel⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a>
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ASK ME A QUESTION: Email hello@hurdle.us to with your questions! Emily answers them every Friday on the show.&nbsp;
Listen to&nbsp;Hurdle with Emily Abbate on the iHeartRadio app, Apple Podcasts, or wherever you get your podcasts.

The Power Of Experience: Finding Harmony Over Balance, Scaling a $2 Billion Brand & The Future of High-Performance Footwear with HOKA's Erika Gabrielli

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/76fa54b9-c9ad-4bbe-80df-b3e6000b433b/transcript

What happens when your body, the very thing you've spent nearly two decades teaching others to harmonize with, begins to fail you in a way you never saw coming?

This week on the show, I'm sitting down with meditation teacher, and author Megan Monahan. Megan first appeared on Hurdle back in 2019, and today she returns to share a profoundly personal update. In late 2024, Megan faced a life-altering health hurdle: a diagnosis of Multiple Sclerosis (MS).

Megan takes us inside the raw moments of her diagnosis—from the sudden loss of vision in her right eye to an eight-hour wait in an UCLA emergency room. We discuss the power of the "meditation muscles" she built over 16 years and how they allowed her to meet this challenge with resilience instead of a victim mindset.

In this episode, we discuss:


The sudden symptoms and 36-hour journey to an MS diagnosis.


How a decade of spiritual practice reframed a "devastating" diagnosis into a "resurgence of purpose".


The 4-7-8 breathwork framework and somatic shaking for navigating high-stress moments.


Unmasking personality traits that are actually trauma responses.


What it truly means to be authentic and "come home to yourself".


Lessons learned from spiritual giants like Deepak Chopra and Wayne Dyer.

QUOTABLE MOMENTS

"You get to choose how a life-changing moment changes you. We all have the ability to author our story in whatever way we want."

"There is a part of you that can't be diagnosed with MS, that can't be broken up with, that can't be broke, that can't be relocated. That is who you are."

"We mistake the need to enjoy the experience or the process with finding value in it."

"You are not your thoughts. You don't have to believe every thought you have."

SOCIAL
@megmonahan
@emilyabbate
@iheartwomenssports

JOIN: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠The Daily Hurdle IG Channel⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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ASK ME A QUESTION: Email hello@hurdle.us to with your questions! Emily answers them every Friday on the show. 

Listen to Hurdle with Emily Abbate on the iHeartRadio app, Apple Podcasts, or wherever you get your podcasts.

<ul></ul>
What happens when your body, the very thing you've spent nearly two decades teaching others to harmonize with, begins to fail you in a way you never saw coming?
This week on the show, I'm sitting down with meditation teacher, and author Megan Monahan. Megan <a href="https://podcasts.apple.com/us/podcast/97-megan-monahan-meditation-teacher-author/id1330434098?i=1000467195186">first appeared on Hurdle back in 2019</a>, and today she returns to share a profoundly personal update. In late 2024, Megan faced a life-altering health hurdle: a diagnosis of&nbsp;Multiple Sclerosis (MS).
Megan takes us inside the raw moments of her diagnosis&mdash;from the sudden loss of vision in her right eye to an eight-hour wait in an UCLA emergency room. We discuss the power of the "meditation muscles" she built over 16 years and how they allowed her to meet this challenge with resilience instead of a victim mindset.
In this episode, we discuss:
<ul data-path-to-node="7">
<li>
The sudden symptoms and 36-hour journey to an MS diagnosis.
</li>
<li>
How a decade of spiritual practice reframed a "devastating" diagnosis into a "resurgence of purpose".
</li>
<li>
The&nbsp;4-7-8 breathwork framework&nbsp;and&nbsp;somatic shaking&nbsp;for navigating high-stress moments.
</li>
<li>
Unmasking personality traits that are actually trauma responses.
</li>
<li>
What it truly means to be authentic and "come home to yourself".
</li>
<li>
Lessons learned from spiritual giants like&nbsp;Deepak Chopra&nbsp;and&nbsp;Wayne Dyer.
</li>
</ul>
QUOTABLE MOMENTS
"You get to choose how a life-changing moment changes you. We all have the ability to author our story in whatever way we want."
"There is a part of you that can't be diagnosed with MS, that can't be broken up with, that can't be broke, that can't be relocated. That is who you are."
"We mistake the need to enjoy the experience or the process with finding value in it."
"You are not your thoughts. You don't have to believe every thought you have."
SOCIAL <a href="https://www.instagram.com/megmonahan/">@megmonahan</a> <a href="http://instagram.com/emilyabbate">@emilyabbate</a> <a href="http://instagram.com/iheartwomenssports">@iheartwomenssports</a>
JOIN:&nbsp;<a href="https://www.instagram.com/channel/AbaSpMJZ0k0nuExh/">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠The Daily Hurdle IG Channel⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a>
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ASK ME A QUESTION: Email hello@hurdle.us to with your questions! Emily answers them every Friday on the show.&nbsp;
Listen to Hurdle with Emily Abbate on the iHeartRadio app, Apple Podcasts, or wherever you get your podcasts.

Choosing The Narrative: Meditation Teacher Megan Monahan on Meeting Health Challenges With Grace, Breathwork for Stress & Unmasking Trauma Responses

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/e572cb47-10b6-426a-8baf-b3de01597170/transcript

How are you looking at the small wins in your day-to-day, and are you even noticing them at all? Plus: Answering a listener Q about being gentle with yourself in different seasons of life.

SOCIAL
@emilyabbate
@hurdlepodcast
@iheartwomenssports

JOIN: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠The Daily Hurdle IG Channel⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
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ASK ME A QUESTION: Email hello@hurdle.us to with your questions! Emily answers them every Friday on the show. 

How are you looking at the small wins in your day-to-day, and are you even noticing them at all? Plus: Answering a listener Q about being gentle with yourself in different seasons of life.
SOCIAL <a href="https://www.instagram.com/emilyabbate">@emilyabbate</a> <a href="https://www.instagram.com/hurdlepodcast">@hurdlepodcast</a> <a href="https://www.instagram.com/iheartwomenssports/?hl=en">@iheartwomenssports</a>
JOIN:&nbsp;<a href="https://www.instagram.com/channel/AbaSpMJZ0k0nuExh/">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠The Daily Hurdle IG Channel⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a> SIGN UP:&nbsp;<a href="https://emilyabbate.substack.com/subscribe?">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Weekly Hurdle Newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a> ASK ME A QUESTION:&nbsp;Email <a href="mailto:hello@hurdle.us">hello@hurdle.us</a> to with your questions! Emily answers them every Friday on the show.&nbsp;

5-MINUTE FRIDAY: The Power of the Micro-Win

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/c7242036-cfeb-4725-8d4d-b3db001b659f/transcript

5-MINUTE FRIDAY: On Choosing Hope When You're Tired

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